Master Study AI

AI for Marketing & Customer Intelligence Certification – MasterStudy.ai

data-science.

Table of Contents

🧠 Why Learn AI in Marketing & Customer Intelligence at MasterStudy.ai?

Marketing is no longer guesswork — it's data-driven, AI-powered, and personalized. This course teaches you how to harness AI to automate, analyze, and optimize every touchpoint in the customer journey.

With MasterStudy.ai, you get:

100% self-paced video modules

Real-world marketing case studies and datasets

Tools used by top CMOs and agencies

Certification to showcase on LinkedIn or in interviews

English and Arabic language support

Whether you want to improve ROI, drive customer retention, or master MarTech stacks — this course is your roadmap.

🎓 Who Should Take This Course?

This course is perfect for:

Digital marketers and content strategists

CRM and customer experience managers

Business analysts and growth marketers

Entrepreneurs and startup founders

Students interested in marketing technology

You don’t need a technical background — just a passion for marketing and basic spreadsheet or analytics knowledge.

🔧 Tools and Technologies Covered

Google Analytics + GA4

Python for Marketing (Pandas, NumPy, Matplotlib)

Power BI / Google Looker Studio

Customer segmentation algorithms (K-Means, DBSCAN)

Predictive analytics (XGBoost, Decision Trees)

Recommendation engines

ChatGPT for marketing automation

CRM platforms and integrations (HubSpot, Salesforce basics)

📚 Course Modules

Module 1: Introduction to AI in Marketing

AI vs traditional marketing analytics

Case studies in eCommerce, SaaS, and retail

Module 2: Customer Data & Behavior Modeling

Data collection sources and data cleaning

Mapping digital behavior to marketing goals

Module 3: Customer Segmentation with Machine Learning

K-means clustering for audience segments

RFM (Recency, Frequency, Monetary) models

Module 4: Predictive Marketing and Churn Prevention

Customer lifetime value (CLV) prediction

Churn analysis and retention strategies

Module 5: AI-Powered Personalization and Recommendations

How recommendation engines work

Tools for real-time personalization

Module 6: AI for Campaign Optimization

A/B testing automation

Budget optimization using AI models

Forecasting campaign performance

Module 7: Chatbots and Conversational Marketing

Using AI for lead capture and customer support

ChatGPT and AI messaging workflows

Module 8: Capstone Project

Build a complete marketing AI funnel

Analyze customer behavior, build segments, personalize campaigns, and present results

🌍 Why Choose MasterStudy.ai?

Learn anytime, anywhere, without scheduling limits

Get hands-on experience with real marketing data

Access bilingual content in English & Arabic

Join a growing global network of marketers and analysts

✅ Outcome

By the end of this course, you’ll be able to:

Use AI to understand and segment your audience

Automate customer insights and decision-making

Apply predictive analytics for marketing success

Build and test personalized campaigns at scale

Confidently lead AI-driven marketing projects

 

🧠Master Study NLP Fundamentals: The Foundation of Language Understanding in AI

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