Master Study AI

AI in Marketing and Customer Intelligence

artificial-intelligence-ai.

 Course Modules:

 Module 1: Introduction to AI in Marketing

Evolution of digital marketing with AI

Key AI technologies in use: ML, NLP, CV

Marketing KPIs enhanced by intelligent systems

 Module 2: Customer Data & Behavior Analytics

Collecting and integrating data across channels (web, CRM, social)

Understanding customer journeys

Customer intent prediction and behavioral clustering

 Module 3: Customer Segmentation with Machine Learning

Supervised vs. unsupervised segmentation

K-means, hierarchical clustering, DBSCAN

Building dynamic audience segments

 Module 4: Predictive Analytics in Marketing

Lifetime value (CLV) and churn prediction

Forecasting customer behavior and campaign ROI

Regression and classification models for marketing data

 Module 5: Personalization & Recommendation Engines

Building content and product recommendation systems

Context-aware personalization with NLP

Tools: collaborative filtering, matrix factorization, hybrid models

Module 6: Marketing Automation with AI

Automated ad bidding and targeting

Email campaign optimization with ML

A/B testing and multivariate testing with AI

 Module 7: NLP for Social Listening & Sentiment Analysis

Mining customer feedback from reviews and social media

Sentiment classification and intent detection

Brand monitoring and crisis management

 Module 8: Conversational AI & Chatbots

Building AI-powered customer service agents

Natural language generation (NLG) for responses

Integrating bots with websites, apps, and CRMs

 Module 9: Ethics, Privacy & Personalization Boundaries

Responsible use of data in marketing

Transparency in AI-driven decisions

Complying with GDPR, CCPA, and marketing regulations

 Module 10: Final Capstone Project

Choose from:

Customer segmentation dashboard

AI-driven product recommendation engine

Social sentiment analytics report

Complete with campaign simulation and presentation

 

🧠Master Study NLP Fundamentals: The Foundation of Language Understanding in AI

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