Typography Fundamentals: Design, Readability & Visual Communication

The role of typography in design

Brief history of type and printing

Serif vs. sans-serif vs. display fonts

Understanding letterforms: x-height, baseline, ascenders, descenders

Typeface classification

Ligatures, tracking, kerning, and leading

Establishing visual order with type

Size, weight, and spacing as organizational tools

Using grids and modular systems

Strategies for font pairing (contrast vs. harmony)

Choosing fonts for tone and purpose

Avoiding common typography mistakes

Responsive typography for web and mobile

Accessibility standards and legibility

Best practices for UI/UX readability

Working with type in brochures, posters, and books

Print production terms: CMYK, DPI, bleeds

Typography for editorial and advertising

Choose a format: landing page, poster, article, or ad

Create a design with strong hierarchy and readable text

Submit your final design file and rationale report

Adobe Illustrator, InDesign, and Photoshop

Figma and Canva

Google Fonts and Adobe Fonts libraries

Graphic designers and creative professionals

UI/UX designers and web developers

Content creators and marketers

Students studying design or communication

Design text that communicates clearly and looks polished

Strengthen your creative projects with better font usage

Master design systems for visual branding and storytelling

Build a portfolio of layout and typography-based designs

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