Typography Fundamentals: Design, Readability & Visual Communication
web-development.
Course Modules:
Module 1: Introduction to Typography
The role of typography in design
Brief history of type and printing
Serif vs. sans-serif vs. display fonts
Module 2: Anatomy of Type
Understanding letterforms: x-height, baseline, ascenders, descenders
Typeface classification
Ligatures, tracking, kerning, and leading
Module 3: Creating Hierarchy and Structure
Establishing visual order with type
Size, weight, and spacing as organizational tools
Using grids and modular systems
Module 4: Font Pairing and Style
Strategies for font pairing (contrast vs. harmony)
Choosing fonts for tone and purpose
Avoiding common typography mistakes
Module 5: Typography in Digital Design
Responsive typography for web and mobile
Accessibility standards and legibility
Best practices for UI/UX readability
Module 6: Print Typography and Layout
Working with type in brochures, posters, and books
Print production terms: CMYK, DPI, bleeds
Typography for editorial and advertising
Module 7: Capstone Project – Build a Typographic Layout
Choose a format: landing page, poster, article, or ad
Create a design with strong hierarchy and readable text
Submit your final design file and rationale report
Tools & Technologies Used:
Adobe Illustrator, InDesign, and Photoshop
Figma and Canva
Google Fonts and Adobe Fonts libraries
Target Audience:
Graphic designers and creative professionals
UI/UX designers and web developers
Content creators and marketers
Students studying design or communication
Global Learning Benefits:
Design text that communicates clearly and looks polished
Strengthen your creative projects with better font usage
Master design systems for visual branding and storytelling
Build a portfolio of layout and typography-based designs
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